December 2007
18 posts
Postmodern
Many postmodern images have multiple means to different individuals. Images can be interpreted differently by different people. in advertising and films, people could gain a different reaction from the same ad or movie. From our past experience we are able to see underlying meanings. Appropriation is common in postmodernism because it forms an underlying meaning. this photograph has different...
Relevance
Advertising speaks to us with importance that in the long run but have little importance. The operate with a presumption of relevance. This allows advertisers in make inflated statements about their products. This Gucci perfume ad is an example of that. Wearing this perfume will make you more wanted. We know that this is not true, but through advertising it makes the product seem important and...
Controling media
Microsoft, the manufacturer of Xbox 360 plans to include a “Family Timer” in the 360’s Fall System Update. The Family Timer, a feature that’s unique to the Xbox 360, allows parents to set a maximum amount of daily or weekly time that their kids can use the console. The child will receive a series of warnings as their time expires before being kicked out when the countdown...
Reproduction
When we look at images that were created in the past, we look at them differently then what viewers believed when it was first created. A view makes assumptions about the historical status of the image from its style and appearance. Adverstisers often use classic style of express ideas and can give the product the sense of history. It is also used to help express values and class of the product....
November 2007
8 posts
They are watching you
Government and corporate officials at their annual meeting this fall in Montreal talked mostly about “uberveillance,” “ambient technology,” “ubiquitous computing,” “ingestible bugs” and nanotechnology. Not of the traditional talk among the international privacy people about the workings of data protection. They all refer to technologies an...
Changing Views
Advertising can carry a powerful message along with them to persuade people’s ideology. Apple has thought out generations have made comments to how the government governs the American people. This advertisement for the new Apple Iphone is saying that their needs to be a revolution and that the power is now in our hands. They still have a view that they are in power, and they do have the power in...
Millennials
The “Millennials” are the new generation taking over the American workplace. There are about 80 million of them - born between 1980 and 1995 - and they approach business in new ways. From being exposed to the mass media and the first generation to use the internet wide spread they can multitask and work harder at work. They also believe that older generations do not work as efficiently...
DEWmocracy
The concept if “DEWmocracy” is interesting in the fact that it is a new twist on the consumers picking what they are going to be purchasing. Instead of just saying that we are going to be picking the new flavor, color, label, and tag line Mountain Dew created a new world. This new would as described by mountain Dew is “one with its own rules, a rich mythology, a cast and experiences you’ve never...
October 2007
14 posts
Companies Gaze
Gazing is the practice of looking and staring. The act of gazing does not just have to apply to people looking at other people, but can be applied to companies looking and people and people looking at companies. Huggies wants people to have a certain idea when looking at their product, the same when the company is looking back at the views. They are both keeping each other in check. As a company...
Rear Window and CSI
In the movie the “Rear Window,” a photographer names Jeffries has a broken leg and spends all day observing his neighbors. Jeffries is a passive character in the begging of the movie; he is also from a lower social and economic class, unlike his girlfriend Lisa. Though out the seven weeks he has been in the cast he has observed his neighbors, the salesman and his wife, fight everyday. One...
Ideology is thought as a common sense of a set of ideas proposed by the dominant class of society to the rest of society. Britney Spears new music video is changing society’s view of women and the way they people react. During the music video Britney Spears is portrayed as a stripper, so that this is ok for all women to do. It is also stating that women to want more. Suggested by the lines “gimmie...
September 2007
20 posts
Veggie Monster
Cookie Monster: Me like fruit. Matt Lauer: And there you have it. Cookie Monster likes fruit, and not cookies. Monster: NO! You members of the media blow story way out of proportion. Me still like cookies. Lauer: Then why fruit? Monster: Why not fruit? It delicious! And healthy. Me still eat cookies, like me world-famous for doing, but now me eating other things, too. (NBC Today) The...
